Social media is an exceptional way to engage with followers professionally and informally. It can help your medical facility establish a positive online presence while building stronger patient relationships. The benefits of social media for a healthcare facility include:
- Raising public awareness
- Combating misinformation
- Communicating during a crisis
- Answering common questions
- Expanding the reach of current resources
Online Presence
You must carefully choose how you portray your medical facility on social media. What type of personality do you wish to show? A just-the-facts variety or a playful yet professional voice? The decision regarding how you want to sound to your followers is the first step in developing a social media presence. It will help you stand out from other healthcare accounts for marketing purposes.
Social Media Management System
There is always a supply of work at a healthcare facility. Patients, records, forms, the list is endless. It can be challenging to have the time to run an active social media account. Make it easy on yourself by using a social media management system. These platforms make planning and scheduling social media posts easy. With these tools, you can schedule posts in advance across multiple platforms from one place. The systems save time by consolidating the process to one site rather than separate platforms.
Engage With Relevant Accounts
If you want to amass a large following, try engaging with other accounts. Engage with other practices in your health network or outside of the network. Another source of new followers is physicians’ professional social media accounts.
Once you have a feed of content from accounts that matter, share some of their content or leave a like or comment. You might get new followers or, at minimum, an interaction with a new connection.
Post Content Readers Cannot Find Elsewhere
In healthcare, there are sufficient experts. Medical practices are typically chock full of professionally-trained staff up-to-date with current information. Look around your office. There is no need to find an expert. Sharing educational multimedia content is an excellent way to engage viewers. A current event at your practice you wish to share about? You can drive new patients in.
Share Practice Updates
When people want healthcare information, they typically go online to get it. More and more medical facilities use social media accounts to share information about their business. It is becoming the new norm. When you have access to a significant following, you must share accurate data to inform people.
Maintain HIPAA Regulations
Unquestionably the most important thing to remember when managing social media accounts for a healthcare practice is to follow HIPAA guidelines at all times. HIPAA rules are nonnegotiable and can result in your facility being closed over a violation. There is information you cannot share. It would help if you protected patient confidentiality at all times.
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